In recent years, the rising popularity of the Internet financial, domestic financial markets showed explosive growth of the Internet. But as the Internet announced subsequently by the financial regulation and the relevant provisions, but also to the wild financial growth of the Internet industry puts a "spell". Some experts pointed out that, at present China's Internet banking platform homogenization of serious competition, in the context of regulatory policies, Internet only niche financial platform for innovation, can really provide a platform to enhance the competitiveness of the healthy development of the industry.
Internet financial fires burning brightly.
A few days ago the news that, depending on the network (300104 unit) major personnel changes, Bank Vice President Wang Yongli, will join TV plus, responsible for the Internet financial sector, Bank of America Merrill Lynch TMT Zheng Xiaoming, head of former Asia will join the letv is responsible for global investment and finance business.
"Brutal financial growth of the Internet era is over, industry reshuffle, traditional financial institution executives to join, help to formalize the financial development of the Internet and specialization. "China's e-Commerce Research Center Internet Assistant Chen Li, an analyst of the Department of finance said in an interview with the financial newspaper, but tends to be strict with supervision, and financial platform to the rest of the Internet, traditional financial institutions brought about by financial executives to join the Internet" chemistry "was particularly exciting.
Le entered the Internet financial has been "imminent", and more and more companies start to layout the Internet financial scene but people thought the Internet appeal to our financial, traditional financial institutions and how to deal with the elite running frequently?
Letv ambition
Today, the Internet is BAT in the financial sector (Baidu, Tencent, and Ali) capital and other industry bigwigs, the road race to fight situation, to be outdone, announced that March in a high profile, is not difficult to find music to override domestic Internet financial landscape of ambition.
In fact, as early as March 2014, as the network COO Liu Hong has said publicly, the company has quietly layout of Internet financial services, and is applying for a licence. Subsequently, the music, as the network's shares were pulled out several-limit.
Today, accompanied by Wang Yongli joined shows that TV plus Internet banking business was launched or will soon. Have ants in the former gold suits, comprehensive Internet financial service models such as Tencent, Lu Jin after the many vertical mode of Internet financial services, as the "new generation" TV plus Internet finance what would you play?
Previously, music executives say Internet financial team has been built, only to be the leader in place. Wang Yongli and Zheng Xiaoming to join, no doubt on "spoiler" attack have high expectations.
Some analysts have pointed out in an interview with Xinhua, as a latecomer, is not hard to imagine it will buy some company quickly opened. "TV plus video content through the customer services have accumulated a certain amount of money, which provides a basis for settling financial funds for the development of the Internet, and Internet Banking can feed its main business. Current financing is not smooth, take the financing for its seductive. "
Public information, currently owns two subsidiaries or associated companies may be associated with Internet banking. One is "drill Le Bao (Beijing) technology co., Ltd." The company established Yu July 2, 2015, registered funds 30 million, by Le depending on investment management (Beijing) limited representative Le depending on funded, the company known as is "combined B2B2C (commodity or service of suppliers on engaged in e-commerce of enterprise on consumers) electronic trading platform P2B (personal on non-financial institutions enterprise) of Internet financial concept, provides electronic Mall, and online financial, and social circle for core of service products, build set spot B2B (Enterprise on Enterprise), B2C ( Business to consumer), supply chain finance, mortgages and other services in one integrated platform. "
Another "TV plus wealth (Beijing) information technology, Ltd" was founded on April 28, 2014, with registered capital of 100 million, funded by the music video network. Combined with the music, as the network COO Liu Hong Lok financial stand point of view depending on the layout of the Internet after planning Finance relies on this unit or platform on the Internet.
And many Internet or traditional enterprise moved Internet financial as, Le depending on future if punches Internet financial its intent is nothing more than two points: a is looking for new of profit points, in to phone for representative of hardware profit not high of situation Xia, long tail market on and financial service of desire degrees very of sufficient, is see such of market potential, domestic many of hardware manufacturers began punches Internet financial.
Second, in order to be able to present their business, it is understood that the millet, Ali, as the representatives of Internet companies, are based on its existing business of consumer credit, by providing users with credit, not only to develop profit-making channels, and increased viscosity of the brand, promoting the growth of existing businesses.
Earlier, Liu Hong, referring to how to layout the Internet financial services, said Bao money Fund products, P2P, similar to balance, the company now is applying for a licence, including the payment of a licence in the future scope of the company.
Today, the Bank of China (601988, unit), former Vice President Wang Yongli joined TV plus, is bound to the financial professional, industry and financial risk control and so the dimension, depending on the real impact on future Internet finance business.
Zheng Xiaoming after taking office, the immediate job is to finance. "We don't have that good luck is more important who said three pieces of work, investment, financing, mergers and acquisitions are carried out. If you really want me to choose, we are more in the financing requirement. Our opportunities for investment, merger and acquisition projects are many, you must have enough capital to go to vote. "Zheng Xiaoming said in an interview.
New financial options
In fact, Wang Yongli is not the first choice of "sea" defected to the Internet finance finance chiefs. Prior to that, had the business innovation of the CBRC Yang Xiaojun, Deputy Director of the supervision Department to Lu Jin as Vice Chairman in October last year, Eximbank Vice Governor Cao Tong recognized as former Sea Bank. Micro-banks are joined in the same period at the helm of Societe Generale Bank (601166, unit) interbank business of former General Manager Zheng Xinlin and ping an Bank (000001, bar) the risk officer Shijun Wang.
In the context of financial tide surges hit the Internet, more and more traditional financial institutions in China are giving up on their "rice bowls". According to incomplete statistics, since this year, 35 banks have "Directors high" to resign, related posts from Governors, Deputy Governors to risk control Director, Chief Information Officer, etc. Besides 9 retiring because of age reasons, mostly personal reasons, goodbye to the banking system, while financial companies and new private bank has become the first choice for those who left employment.
"Cast iron camp running water", although turnover in today's society is quite a normal thing, but from the stability of the financial industry to move to less stable, still in the development stage of an emerging industry, Internet banking and what charm?
"System of Bank's management system is mostly State-owned, and even executives, will be more limited within the banking system. Want to create new opportunities is more difficult. "Fly nets CEO Xiang accepted international financial newspaper, said in an interview, TV plus is a very successful business, its Internet Banking can make Wang Yongli," give it a go ", once the returns are high. Become a business Unicorn is technically what
This shows that high salaries are one of the main driving forces. With the implementation of pay restraint, higher income expectations were shaken in the banking industry, more executives feel the resulting income pressures. And financial platforms such as the Internet have a more market-oriented remuneration system, and will not be bound by pay restraint. Has resigned from the regulator of market institutions revealed that income is 10 times higher than in the past. Banking industry executives, Internet financial company can obtain a certain equity, options, has become a major driving force for leaving.
"The biggest impact is the rapid development of the financial industry of the Internet, so that the whole industry and careers. Internet financial early is a practitioner-led the development of the Internet, missing many have professional experience in the financial industry professionals, they joined to better promote orderly development of Internet banking. "Core letters to Wang Dan, into management consulting partner for the international financial news reporters pointed out that finance the two-year development of the Internet very quickly, was optimistic about future prospects, a number of banks, also require a higher platform, so turnover is natural, such a movement will boost healthy development of the Internet industry.
Eric advice issued by 2015, China's Internet market research report showed, by the end of 2014, Internet banking users in China reached 412 million, is expected in 2015 will reach 489 million, financial development of the Internet has seen a surge of the State.
"Taking into account the Internet financial advantages in efficiency, in particular in terms of staff efficiency advantages, future 5-10, Internet financial talent gap to reach millions of people. "Internet finance Research Institute senior scientist Guo Dazhi said.
However, traditional financial professionals also will provide the Internet into the rational factors in the financial sector. Irregular number of domestic Internet financial industry, P2P platforms and run events have also occurred. Of financial risks and the Internet combined is more complex, and controlling risk is the traditional strengths of financial talent.
Traditional financial institutions "to the net"
"Traditional financial and Internet financial compete, cooperate with finance is the traditional finance and the Internet of the future development of financial integration O2O mode. "Wang Danqing pointed out that traditional financial institutions profit is based on needs arising from asymmetric information services and Internet financial advantage with large platform data, you can deal to make financial transactions from the intermediary, the traditional financial institutions service pattern was a subversive challenge.
"The Internet +" promotion, transformation and upgrading of traditional financial began to interconnect. Bank as a representative of the traditional financial institutions, the biggest financial impact of the Internet. Fund direct continuous improvement of electrical contractor, and the involvement of third-party platforms and e-commerce platform, resulting in a split of bank deposits, insurance Internet deepens also to some extent the degree of bank insurance agency business and customer loyalty.
Therefore, in the face of booming Internet financial, more traditional financial institutions have also begun seeking cross-border integration with the Internet, by leveraging their respective strengths and complement to achieve resource sharing, mutual benefit and reciprocity.
Earlier this year, Premier Li keqiang, who led the Ministry of finance, the State development and Reform Commission, the Ministry and the China Banking Regulatory Commission, securities and Futures Commission and other ministries before the top leaders visited Tencent shares sea banks and hopes that Internet banking your way to force reform of traditional financial institutions.
On August 20, the P2P platform into networks announced that it has completed the c round financing in the amount of $ 207 million P2P so far-is the industry's biggest finance.
In addition to the amount of $ 207 million, the financing is the most eye-catching investments by the Standard Chartered Bank, first direct injection of the Internet this is a traditional bank finance company.
Standard Chartered Bank Managing Director and global co-head of direct investment Zhu Wei said, P2P is an important direction of the reform of the world financial, it can use Internet technology to enhance the efficiency of financial services, Standard Chartered Bank must embrace this new financial service, and put it to better use it in future service.
Standard Chartered Bank is not the first "crab" by traditional financial institutions. In June, the financial trust in its "melting gold service" on-line Internet financial platform, while ping an trust launched the peace of the wealth, the industrial and commercial bank (601398, unit) e-commerce platform "thaw e purchase" Bank (601939 unit) "good financial business", are traditional financial institutions was "experimental" new way of Internet finance.
Worth noting is that traditional financial institutions to seek restructuring will be inevitable in the process of "labor pains." "First of all is cost pressure, Internet banking is essentially a process of compressed intermediate channel, early Internet financial micro-credit, every single cost is very low, while for traditional financial firms, because of the wind control, approval processes, and therefore higher cost. "Wang Danqing pointed out that traditional financial firms in the innovation process, lack of innovation in gene and passion is the problem.
"Traditional financial institutions the finance team to open up the Internet service would be difficult, some financial industry Niggaz think finance is financial. Internet financial competition is divided into two stages, the first stage to improve distribution efficiency as the main content, Internet business has obvious advantages in this period, "victory" traditional financial firms, but at the second stage, the two sides deepen competition in the financial services area, traditional finance companies have good execution, you can still "fighting back". "Internet Banking Association, Guangdong Province, Zhu Mingchun said in an interview with the financial newspaper, any innovation is to break the traditional, but in many ways subject to supervision within the system there is no breakthrough.
Policy rules to promote "Shuffle"
For a long time in the past, Internet banking is wandering in a gray area, whether it's third-party payments, P2P business, there are policy risks.
With the admission of formal financial institutions, listed companies involved, Internet financial acquisitions of listed companies, regulatory and policy closer to landing, industry reshuffle is inevitable. Jack Ma, Alibaba's founder, said at the World Economic Forum in Davos earlier this year, the Internet financial "must adhere to regulations, must support the regulation, must embrace."
Since July yilai, regulatory layer bursts number sword, State issued has on promote Internet financial health development of guide views, Bank released has non-bank paid institutions network paid business management approach, State legal do issued non-deposits class lending Organization Ordinance (sought views draft), Supreme People's Court issued Supreme People's Court on trial civil borrowing case applies legal several problem of provides,.
As these regulatory rules have been handed out, Internet financial service boundaries become increasingly clear, also went to the Sun, it clarifies for industry development, will also trigger a new industry.
"The introduction of laws and by-laws will further promote the Internet standardization in the financial sector, it should be said that both opportunities and challenges. "Wang Danqing told reporters further pointed out that, under the policy of forcing some thawing or as an Internet financial company suspected of fraud will be cleared out.
Xinhua learned from the net loan House, from 2011 to now, P2P networks and loan industry has accumulated 955 platform running, closed, overdue and other phenomena, first half of 2015, the industry-wide issues platform 419, was 7.5 times over the same period last year.
"Regulation of the financial industry could learn from in the financial field faster exploration of the experience of developed countries, such as Europe and the mode of operation, management, and so on. "Wang Danqing said financial industry regulation is a system of Internet projects, the Government spent a lot of time and effort to research and analysis, industry associations are beginning to strengthen the industry's self-regulation.
In fact, in the quality of Internet financial platform, policy landing is a good thing. Because only the rules clear, will highlight the value of the platform, do not follow the rules, get around the inferior platforms will be cleaned out.
Entered a new development period, the core of competition will focus on product innovation, user experience, combs and our business focus, especially under the policy on the new rules for optimization and operational capability will ultimately decide who will win new round of reshuffle.
Prospects for niche
The past two years, as the industry giant, listed companies piled into Internet banking, investment and acquisition events. With the increasing food, market competition has become the Red Sea State. For homogenization of serious Internet financial services sector is concerned, deep market segments in order to achieve competitive differentiation, is seen as the future direction of development, are expected to explore new "Blue Ocean".
Zhao xijun, a Professor of finance at Renmin University said: "first financial development is first and foremost the Internet encourages innovation and risk prevention, and finally, seek advantages and avoid disadvantages, and this is a way to healthy development. "
Innovation property determines the future of the Internet and there will be more new models. "Ascendant" this is melting gold Sun Mingda, Chairman of Internet financial analysis of the current situation. He pointed out that, whether it's Banking Department, State Department, or so-called grass-roots, its areas of focus, opportunity is always there.
To create a "Park-O2O mode" and famous P2P platforms help Kou Quan, Chairman of Fame analysis pointed out that after most of the industry entered a period of steady increase, generally showing the development of its "breakdown" the prominent features, Internet banking is not an exception, after several years of rapid development, the financial industry segments of the Internet era has arrived.
2015 report on Internet investment and financing in the financial sector in the first half of the report, from the perspective of investment areas, P2P is still popular, but with the intensifying competition in the industry, venture investors begin to focus on vertical platform specialization, many P2P net credit investment platform vertically. Consumer finance policy encourages, or finance new blue sea of the Internet, particularly consumer finance has become a hot spot on campus. Bull market for Internet stocks and distribution platform in the first half, and quantitative stock analysis forecasting innovation projects began to appear. Raising commodity chips in the field increasingly bleak, equity raising of steam. Internet insurance data, social finance, credit, financial security is beginning to emerge, the market potential is huge.
Industry experts also point out that China's financial policies and markets, the Internet helped push together, is to "speeds" to move forward. In P2P net credit, for example, at the end of July 2015, the running P2P platform of 2,136, rose 5.32%. Also exacerbated the rapid growth in the number of homogenization competition, in P2P network credit markets continued to rise, new platforms have flocked out of the atmosphere, to build features, advantages, and to win the mass market, is becoming a new normal. For example, all credit to brand into the billions, Pat loan credit model to attract millions of users on the plain line, cast into focusing on industry cluster characteristics performed financial miracles. P2P platforms of the future cannot do vertical segments, difficult to stand out in the next shuffle vs.
