Millet is a three-year period to 2014 beat Huawei mobile phones in the third quarter, and then Li Wanqiang retired, since then the millet began to fall into a State of stagnation.
Marketing fatigue with falling prices
Millet since the peak in the third quarter last year, helpless under Lei means constantly resorted to price cuts, double last year 11 red rice and red rice note sold 599, 899 price by 100 Yuan, respectively, but in 2014 and continuous sales in the first quarter of this year fell in the fourth quarter.
Zhou hongyi, and glory, and charm family, and Lenovo, have learning millet of Internet marketing mode launched targeted of Internet phone formed on millet of siege of potential, let millet difficult to meet, especially this year yilai Zhou hongyi constantly provoked on millet of topic marketing, and millet aspects is should weak, reflected has Lei completely unable to should Zhou hongyi, millet of heat in declined reflected in Baidu index Shang is in gradually fell, even has short time millet has been stability home Baidu index phone brand items first of location was glory over, Internet marketing in millet's rings gradually faded away.
We can see the phone during this time, Lei, Lin and other constantly up for sale on Twitter mobile, formerly King of Internet marketing for Lei to create shine. Helpless zhixia, millet had to repeatedly price push sale phone, launched low distribution version red meters note price 799 Yuan, will millet 4 phone price to 1699 Yuan then again down to 1499 Yuan, red meters 2A in listed Shi price 599 yuan just had has 1.5 months on price to 499 Yuan, then red meters note and price to 699 Yuan up, recently red meters 2 and price to 599 yuan!
The entire second quarter, we see the millet is continuing phone price price, the phone drop out, a cell phone and start price, Lei has not seem to be any marketing approach. Look ahead to red rice note last year were snapped up by cattle in the social channel charges 1499, that is how the glory?
Lack of core technology continues with a cell phone
Huawei mobile phones by virtue of their Hass chip, in mobile phone design has accumulated technical advantages, glory 4, P8, take turns listing so far this year, new products constantly.
Lack of core technology of millet, but because of problems with Qualcomm's Xiao long 810 and unable to launch flagship version, only Xiao long 801 chips released in February last year, Xiao long note 810 millet ultimate market but because Xiao long 810 heating problem and had to cut 300 sales. Huang Mingming early stage investing is standing
So this year we see the strange sight of millet, it is millet note released this phone 7, introduced a standard version, Zhang Jie, Goddess editions, Gold Edition, Edition, bamboo hat, Netcom editions total 7 kinds, each launch a published has been brewing Hat Netcom! become a laughing stock!
Internet advantage is millet which success of key, but now Internet marketing advantage no longer and line Xia vulnerable only has 19 home millet of home; Huawei with line online Xia advantage this year first half of sales sharply over millet a sweep last year third quarter was millet beat of shame; more terrible of is OPPO and VIVO take line Xia channel advantage is approximation, II quarter in domestic market both over Lenovo became after Huawei and millet of domestic Qian four.
Millet also is aware of his shortcomings, is research and development joint venture with core chip, in order to enhance our own core technology, on the other hand outgoing messages in the near future, Li Wanqiang promoting millet to be leader of the King of Internet marketing will also be reappearance, again responsible for marketing of millet, millet will be able to turn!
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