The night of August 25, Hammer technology held at Shanghai Mercedes-Benz Center nut mobile phone launch, this technology first introduced in youth-oriented phone is a hammer and hammer second phone products of science and technology.
New phones 1080p levels 5.5-inch screen, equipped with mycophenolate mofetil 615 processor, built-in 2GRAM+32GROM running memory. Third generation Gorilla glass Corning, front-5 million pixel camera + rear 12.78 million pixel camera, built-in 2900mAh batteries. Support dual SIM dual standby, China Mobile and Unicom dual 4G network. Android4.4.2 SmartisanOS is running for only $ 899.
The phone hardware configuration, or price you can and red rice, free to play a spell, charm, blue, glory, teammates burst launches products before being pig nuts harvested after more discussion. Seems to hammer technology has gave up has products high pricing of positioning, killed into has thousand Yuan phone market, old Luo has gave up has "intelligent phone times of craftsman" of beginner's mind has did? in Mei game de Republika Mercedes-Benz culture center of venues within warm of audience reflect, near times of applause and cheers sound to out has denied of answered; excellent cool, and blibli, eight big platform Super millions of of live user to out has denied of answered, nuts phone despite in design Shang more SmartisanT1 has insufficient, But in thousands of prices still reflect the design to stand out.
I have to say, Luo Yonghao decided to make mobile phone, again and again by his own face in a high profile: launches bounced from making sales reached only 500,000 255,626; from 3000 Yuan price cut to 1980, never liked pink nuts phone pink product .... A taste I'm afraid only proud of Luo Yonghao can understand.
Certainly in business was playing face of also minority, jobs front insisted forever no people buy big screen phone, 3.5 inch is most right of, foot Cook on out has 5.5 inches; Lei 2012 had Howe statements focused high-end phone, results 1 years Hou on launched 699 Yuan now sales accounted for 80% of Red meters; Ma said starve to death also not do game, 2014 began March hand tour; Liu said not do books, that same year on price war slammed forced Dang Dang; Twitter says no advertising, original ads running next year ... ...
But the old "face" is probably the best one, SmartisanT1 is boosting sales forced price cuts, but the design is the embodiment of standards and nut mobile equivalent of going the long way on a separate front, strategic retreat with a hammer in the end is for what?
Why is Hammer technology with nut phone example, instead of abandonment and feelings into the lower end of the market?
1. the old target unchanged, at the press conference also repeatedly expressed the view;
2. Hammer core SmartisanOS is still the core of the operating system, the hammer is a software and Internet company;
3. the design concept continues to hammer nut mobile, quality does not deteriorate;
4. thousand Yuan which has gone into the Red Sea, cannot tolerate the old ambitions, cannot tolerate a hammer had been valued at 3 billion.
Release the nut mobile, Hammer technology retreat new long March, what is the meaning?
1. Hammer brand and design landing, let more people know the hammer products
Because has old Luo this personality charm body, hammer in birth before and after has never not missing topic, old Luo of background for he accumulated has General of fans, certainly also for its flaunts feelings and ideal accumulated has a large number of hammer black, hammer powder and hammer black has playing of bee Zhiji, old Luo and to friends Business shot, hammer powder and friends Business powder and opened battlefield, so SmartisanT1 has been get has huge of brand exposure.
However, quality control and production, price and channel causes T1 sales only 2,556,260,000, most people have access to products, hammer and features cannot be directly designed to convey. Price more low, channel more wide (Beijing East, and staging Le,) of nuts phone of released is can improved status, let more user has opportunities contact to hammer phone, then has hammer design, products of landing not only can convey products design, more can in social media and friends circle caused new a round of products and reputation spread, effect more user, even is hammer black user, in T1 launched Hou know between this hammer black stronghold began has has "this silly forced, people not I to, things also make do" of discussion.
2. the core of the user experience with more hammers SmartisanOS operating system
Hammer and experience-driven technologies is a software company, rather than a hard drive. Old English school phones are for conviction on human-computer interaction and UI control, old ROM first released in mobile and fit a variety of popular models, as well as old as product manager leading the design of the whole system really make people's eyes light up. Despite the IF design awards, such as the hammer phone design remarkable, but with the difficulty of hardware design driven products remains high, not only subject to accumulation of enterprise, more subject to chip makers such as Qualcomm, also subject to Foxconn, and manufacturers, which is why in addition to established manufacturers such as Apple hit the hardware design, 1+, only the main bamboo cover and other small details.
Hammer technology is because of software-driven roles (millet is on the MIUI), so old most want the user experience intuitive operating system, this is media positioning in the "design and production defects" T1 are unable to reach, lower-priced nuts, door of cell phone users are aware of the hammer.
Luo Yonghao in early 2015, in dialogue with the geek Park founder Zhang Peng, said the "hammer OS licensed to some vendors, have conducted negotiations" is also the same goal through core brand of products to spread.
3. through the nut mobile phone chain processes through industry, t series experience
Mobile phones as hardware, software and the biggest difference is demanding supply chain and slow product iterations, demanding supply chain is a prototype to volume production yield rate and cost control issues. For start-up companies, both production lines, suppliers, are all factors that influence the capacity of the supply chain management. Supply chain from components to the factory after the maintenance, to the various work processes and testing on the production line, and then to the Assembly, delivery, each link has a possible problem. While slow product iterations mean new products at least half a year or even a longer period of time to launch.
T1 is the old phone the first time, is too idealistic pursuit of hardware design leads to lower yield and serious shortage of the product. Hammer, there is an urgent need to follow links and smooth running hardware listed on the entire process of production so as to not bounce, hold phone to ship the gold period of 9-12 months, otherwise it will be replaced by new models and falling sales.
As a novice of the old listed in SmartisanT1 has obviously taste the bitter fruit of supply chain flow, in the mobile phone before the official start, old SmartisanT1 shipments up for sale the first day of not more than 1000, or 1800 per day in a few months. If they still use pinned Hammer "design + passion" T2 running supply chain, hammer risk is huge, hammer can get away with, old nor a fluke. Therefore, solutions with the most mature ODM manufacturers, more mature brand is undoubtedly the safest most secure practices (such as phone, all ODM, Huawei, ZTE's variety of models), with ODM experience extends to their own design there is also more difficult, but similar to the T1 production difficulties are within the expected range.
ODM brings old confidence was selected by Shanghai SIM ODM OEM nut/phone first purchasing capacity of 300,000 units, which sold more than Smartisan T1 for a year.
4. increase sales, supply chain and producer resources
Some time later, hardware, too. Hardware parts of the supply chain providers prices, hardware production factory quality control and yield rate determines the cost of hardware, and it is currently the main source of costs, cost savings is in a price war between highly active unbeaten weapon in the mobile phone industry.
China's mobile phone market is a highly competitive market in 2014, shipments of mobile phone markets to 452 million, while mobile monopoly by a few manufacturers of raw materials, such as most important processor, is controlled by Qualcomm, NVIDIA, fully determines the price and objects. Hardware raw material providers, shipments of higher prices, the lower their shipments of resources will also be given more platforms. Big resolution Transition of physical retail channels
Like millet established of early on and Qualcomm reached has ASP using processor of agreement, charm family also and Samsung reached agreement long-term using quality excellent price low of Exynos processor of understanding, and HTCone because no with Shang Xiao Dragon 800, intelligent using fever more serious, frequency more low of Xiao Dragon 600, overall of competitiveness big discount, millet 3 to, Qualcomm 8974AB chip abruptly of will phone delay listed has 4 months, A way better integrated supply chain for product performance and cost are well controlled.
Also, hardware production factory is hardware of lifeline, manufacturers and miscarriage of products control completely is not a grade, even with a company of different branch, different skilled personal of good products rate also completely different, quality of production manufacturers also scarce, except Fuji Kang, and Anglo-Chinese up, and Wei create force, and China treasure also has several products control strong? Fuji Kang to millet 4 open has 14 article SMT (circuit board components posted loaded) line and 11 article assembled line, even specifically in 1.5 months of time within designed for millet cover has a seat production building, Iphone6 QC is managed personally by the GOU.
Hammer phone in components of production and supply Shang and no special obviously of price advantage, only get Fuji Kang a article products line, good products rate below 30%, even also was burst was Fuji Kang employees spit slot, this are is hammer as a shipping volume lower of brand must face of, if with nuts phone high sales of endorsement, hammer not only can get parts provides business more offers of price policy, also also will get Fuji Kang of differently, cost and products control and shipping volume are can get steadily of guarantee.
5. accountability
In early 2015, Luo Yonghao in dialogue with geek Park founder, Peng said that "investors wanted to sell our 2015 all hardware products don't make money, is how much money how much money do you sell, you just sell the quantity on the line, so we also give serious consideration to that matter. "Investor funds venture capital Zhenggang description hammer to hammer the sales quantity is required.
Angel investors, theology, theology and the hammer founder and original editor of NetEase Tang Yan has introduced grand venture Zhenggang investment hammer said: Zhenggang before his luck has not been very good, not always calm in fire, until Mo Mo is investment. Now, investors just want to throw a bit of money in phone, wish to enhance their visibility. Hammer Zhenggang and success are closely related. Other investors also need to see the fruits of a hammer, and then subsequent financial support will be given.
End the long hard won, hammer nut mobile new long March of the road that has the potential to do it, what factors can enhance the nut mobile success?
1. the idealistic personality charm of old still to be reckoned with
Friedrich Nietzsche wrote: the idealists are incurable if he was thrown out of his heaven, he will create a perfect hell. Luo Yonghao is such a person, he is also a hammer's greatest assets, Hao Luo and Luo Zhenyu, trafficking is "charisma", so tickets for the event sold more than 1 million. Old charm Luo powder, under the influence of a group of some spending power and academic qualifications of the idealistic admirers, there are people of faith are terrible. Old is mobile as a carrier output their values.
Zhiqian author had talked about of views is phone not only is a links human most close of electronic equipment, more is reflected forced grid convey personal taste of distribution ornaments, existing well-known Android almost no can reached reflected forced grid of brand, small all of 1+ looks Geek, millet hunger marketing times has best domestic phone of name head, other of brand are no too more of forced grid, nuts phone because has has old Luo personality charm of endorsement, in forced grid Shang will detached other equal price of Android, on Luo powder,, Nut-phone is a powerful acting tools. Like Harley-Davidson, like Roseonly, for example, once the watercress, only hosts acting function can exceed the customer's expectations.
Of course, in the eyes of Luo powder, old honest, sincere, straightforward, not flamboyant in a high profile, is a man of connotation, is a sparkling personality; in the eyes of opponents, his pride, arrogance, hubris and a big huyou. Nut acting the realization of expectations of mobile phone users at present only in Luo powder.
Although T1 does not say successful, sold only 2,556,260,000, but old fans of the personality influence still, hammer powder turns black is not much, launches the opening bursts of cheering each time the music ends, Luo was repeatedly interrupted by applause and cheers, old influence possibilities of realisation.
2. power of phone to liquidate
Thousands more conducive to Luo powder powder and hammer's influence. Once the price of T13000 Yuan to let some users away, willing to 3000 Yuan for Chinese mobile phone users, after all, is not much. Asia Science and technology science and technology focused media TechInAsia that sell Chinese-made Smartphone priced almost all of middle and low priced phones, once is more than 3000 Yuan price, basically wouldn't sell in the market. Cool-Chi in Penguin's investigation as domestic manufacturers despair, 10% of users indicated that they would buy only 3000 Yuan price of China-made mobile phones, the expectation of domestic mobile phone price for 60% at 500~2000 Yuan. Polar millet Note Hat sales is the best example.
Hammer technology into thousands of phones, more conducive to the realisation of hammer impact and the old Roman influence, now has very much on SINA weibo users expressed interest in buying the phone. Breaking 1 billion-grossing movie the cock man, because fans of truly successful realisation of influence, therefore, the Mission has "four years cock wire man give you a ticket," the slogan for the social media elements, and this too is certainly a user viewing the real reason.
Of course, hammer also has a technology nut hand are thousands of mobile phone is a highly price-sensitive market, numerous hammer hammer black powder users are in the range, mean nuts for majority of price-sensitive users to create mobile phone is phone.
3. SUNY new channels such as power
This year July, suning shares hammer c round undoubtedly for Hammer brings has new of possibilities, suning 1600 home stores and suning easy purchased line Shang sales channel will became hammer huge of sales channel and experience Center, and even is sale Hou and service center, this is T1 by cannot imagine of, to know T1 but directly returned factory Fuji Kang for maintenance of; suning powerful of logistics supply chain, can assist hammer logistics unobstructed. Zhiqian, Mito mobile suning stores across the country opened a 900 Mito mobile phone store, listed only 2 short months suning channels contributed sales of 200,000 units. Suning to hammer sales imagination is much greater.
Similarly, the biggest university students stage platform stage 0 fees, and also on the sales power of college students.
In fact, I firmly believe that old success, the main reason is not the old charm but old excluded out of courage to face the mentality and the ability to restrain ourselves. Luo said people who do business, not so much the individual said before is not a shame. They face, they are happy, it doesn't matter, it's normal. For the crowd, they would like to see public figures face, that we can fully understand. But from a business perspective, what you said before, when the situation changed when dying, Brown company, which is a childish idea of ordinary people.
T1 was released because the old law Hau from the lip "reviews" competitors, PR was handed over by old Twitter password, and last night (25th) Conference, the old total restraint on friends ' reviews, even aggressive personality can be restrained, such a person should be able to do one thing.
"His destruction, he fell down. You have repeatedly ridiculed, and he fell on top of the above you. He is overjoyed, but his glare immediately your dark. "This walk with old and hammer technology.
