When the Internet turmoil throughout the tourism industry, exclaimed traditional tourism, especially winter is around the corner of the traditional travel agencies. Without exception, anything a little resources, a bit customers, the industry is still a viable medium and large travel agencies are beginning to "embrace the Internet", whether it is a commercial site, or starting the use of the letter friends to sell products, in short, the Internet has become our "help the last straw."
In addition to OTA rise more and more tourism innovation companies, lovers travel guide gathering large numbers of believers, small and beautiful theme travel everywhere. Meso-however those confident rushed into the circles of the Internet travel agency, there seems to be no one can come up with remarkable achievements in the Internet field. Blunt says, is only a leaf out of products will be moved to the Internet, are building their own network channels, while the whole service is searching for online, but when the o2o Internet + standard, this flow cannot be called innovation.
Why the best industry in the context of globalization, travel is so traditional in innovation?
I think there are several reasons:
Profit-driven cut meat
Travel agency actually like saved computer of, will tourism resources procurement came in for assembled, then increases sold need of visitors, using has visitors and resources of information not,, and OTA mode undoubtedly is in shortened this not,, travel agency this beneficiaries apparently cannot as OTA as to efforts open information channel, this period earned of are Hi does, how may Xia got hand since loss interests, to training user future of tourism form, this is why travel agency cannot in free line became mainstream zhiqian, Hotels in tickets Tickets on sale advantage, not technology, but still can't change his life.
Traditional sailing advantage is innovation
Small travel agency no strength hatch innovation, since alone, large travel agency after years of business baptism, has a full of process, personnel Division clear, KPI also more specific, around KPI work on will is was box in KPI in, hard breakout, and tourism business process complex, more information go have more fast, and advantage more highlight of travel agency, innovation cost more big, business mode innovation on more slow.
Kodak film image industry giant, but it is also the inventor of the digital camera. However, this dig graves's invention of the film image industry, Kodak was shelved.
In traditional organizations, a "heresy" of innovation, it is difficult to obtain adequate resources and support, because even with organization strategy, advantage, conflict and exclusion, as companies strive for precision, control and predictability, innovative hard to find living space.
Say too much
Here said of is tourism products that resources, in traditional of mode Xia, for guarantee profit pursuit can expected, more external innovation erosion, on more will increased on products resources of desire, to led to travel agency are no a exception of products resources discourse right overweight, price system, and products packaging, and marketing, and sales, and process, all to products resources for Center, this and Internet user for Center of thinking core runs counter to, so we often can see travel agency in destination Shang of expand, hotel tickets of select adjustment, Optimization of the tour, but never saw the attempt to change the industry.
Nature never really get to know the Internet
Never to Internet mode to review industry, travel agency are followed Internet of development, BBS rise, to staying to established himself of Forum, to to guest provides share exchange of platform, however never to thinking content operation, and circle atmosphere, micro-Bo, and micro-letter rise, to followed up and guest established more close of contact, platform rise, to staying expanded brand advantage, its starting point no not to to marketing, and non-of to solution user pain points.
Said travel agencies are focusing only on how to ensure an advantage rather than to fight back. Smart Home horizontal markets staged capital
Travel agent Internet innovations are there?
1. offshore destination product integration, such as the development of OTA, hotels and air tickets available to users to select information directly to the Internet, creating OTA enterprises, with the rise of mobile Internet and tourism promotion of the concept of foreign tourism destination tourism products will become a new flashpoint, and this part of the resource integration of the travel agency has an advantage over OTA.
2. a guide to the main local mutual aid tour, the guide is a key resource in tourist industry is also a scarce resource, and guide the locals like car waiting for a platform that allows it to shine, and travel guides at the disposal of resources innovation has a unique advantage in that regard, but the opportunity is fleeting.
3. Internet banking, tourism industry has a huge cash flow, and if travel agents can steer demand will travel cash advance account, or use corporate travel contract receivables claims, factoring, can form a unique pattern of financial services.
4. the Tao platform, unlike most Amoy sea platforms, travel agents know more about foreign destinations which feature worth purchasing, leader, guide, tourist the residual carrying capacity is sufficient to establish a real valuable scouring the sea platform.
5. Internet products, or based on user behavior and needs, and travel agencies to develop truly the Internet products, who said travel agencies could not do the camera software, browsers, cloud services? all are based on users who know you better than anyone else, innovation is there.
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