Tuesday, December 9, 2014

Unusual Luxottica, Intel Partner to Develop Shrewd Eyewear

Two Google Glass future have come together to work on a sharp eyewear with an emphasis on fashion. Intel, which will provide the chip for the next-gen Glass, has partnered with Luxottica, which creates fashion-forward models of today's version, to create their own face-worn appliances for Luxottica's luxury brands. (Photo: Eva Rinaldi)

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Italian luxury glasses company Luxottica and chipmaker Intel look like the least likely of future, but both companies have joined to bolster each other's labors in their foray into the smart wearable industry.

In a statement released after Dec. 3, Luxottica announced that this has struck a partnership with the Gift Clara, California-based semiconductor company that "push the boundaries of r & d to anticipate what smart tools for eyewear will look like in the future. alone

The partnership will involve the advancement of a research and development group that will be supported largely in California and built from technology and fashion specialists outside of both companies. They will be bringing their whole expertise together to develop new applied science that can be applied to Luxottica's numerous glasses brands, including premium names akin to Ray-Ban, Oakley and Persol, besides luxury fashion brands Chanel, Prada, Giorgio Armani, Burberry, Miu Miu, Tory Burch iPhone 6 case and Stella McCartney.

The first product to come out of the Intel-Luxottica partnership is expected to come out located in 2015.

"Through our collaboration complete with Luxottica Group, we will unite regular respective ecosystems and bring together Intel's leading-edge silicon and software tools with Luxottica's design innovation as well as consumer expertise, " says Intel PRESIDENT Brian Krzanich. "We expect the very combination of our expertise to help direct a much faster pace of these days and push the envelope having to do with what's possible. "

Asked about notifications by smart watch designer Bill Adams, better known by personnal rapper name will. i. superb, that designers should be wary almost partnering with technology companies pimple could copy their designs as well as bring them to market at a cheaper price tag tag, Krzanich said partnerships such as the sole it has with Luxottica are "very non-threatening" because Intel has no preparations to sell its products to end consumers, and also the company did acquire Basis as well as currently markets its line of Justification fitness bands to the end current market.

Earlier this week, Intel started delivery the MICA band, a smart necklace whose name stands for My Sharp Communication Assistant. Borne of a bond with fashion brand Opening Feast day, MICA was designed as a tech-savvy vogue made for women, whose preferences are likely to be disregarded during the design phase of all other wearable devices.

Both Intel and Luxottica already have their feet dipped in the smart eyewear industry. A summary by the Wall Street Journal earlier this week according to the next version of Google Wine glass will have Intel inside, replacing outdated processor provided by Texas Instruments in a very Google Glass Explorer edition.

Pointing criticism that Google Glass is simply too nerdy for most people to wear at work potentially during casual days, Google decided i would partner with Luxottica and fashion designer Diane von Furstenberg in an attempt to deliver a lot fashion-forward designs for its smart glasses.

Unfortunately, Google Glass has associated with other pain points that A search engine still has to address to get mainstream clientele to accept smart eyewear the way they if with iPods and smartphones.

"Together with Intel, we will continue to progress the potential of wearables, expanding the limits having to do with what eyewear can be, " says Luxottica CEO Massimo Vian. "We'll take over the change to create frames that are classed as as intelligent and functional because they are beautiful. Products that customers will like to wear. "

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