"Disruptive innovation" is Christensen Professor of the famous book the innovator's dilemma refers to the concept. He told us that innovation has been successful in both how difficult it is in the body. The 1800, then the world's most profitable businesses are those operating ships of the company, which has become a global enterprise. Later steam ships were invented, no sail, steam launch. Steam ship appears at the beginning, is an experience terrible traffic-is small and short compared with Galleon, manufacturing prices are expensive, reliability is very poor. Shipping companies do not take it seriously.
However, despite all kinds of wonky, but have the advantage of steam, that is, against the current, which changed the way people thousands of years only "downstream" of history. With the development of technology, steam ships become cheaper, reliability and higher, the volume also becomes more and more. Finally, steam ships were developed, not only eliminate the Galleon, also eliminated those that rely on boat shipping shipping company.
Disruptive technologies are initially a joke
To sum up: technology has a pattern of disruptive innovation: when they are just starting to emerge is a small thing, to be ignored. You can see these three lines: the above line is doing a very good job on the market leaders in the industry, there is a very smooth curve; a curve is below the lowest satisfaction of consumers, the point at the bottom, was the emergence of disruptive innovation enterprises. Initially, when disruptive technology is far worse than the customer requirements, is a joke. However, when it is developing at a faster rate, suddenly one day meet the needs of consumers, it will generate momentum very quickly, becoming ruler in the market.
For start-ups with disruptive technologies, who are struggling, work quality is very low, very high risk, extremely low profit margins, market small business model has not been neglected, sensible businessman would not do this kind of business. Only start-ups and small businesses would do these innovations? because they have no choice. A very, very scary fact is that most of the start-ups last is finished!
Besides, no matter what industry you are doing, really pose the greatest threat to your opponent must not now the industry's opponents, and those outside the industry that you don't see competitors. Next, I would like to tell you about what I think may have areas of subversion.
From the copper age to the era of oxygen
First I want to say the truth is: the world's fastest-growing is not matter, but rather information. It is larger than all of our biological capacity, human productive forces faster. Information on the extent to which the world? you need 16 times 276 to describe. Humans created per second network cable length has exceeded the speed of sound. These call information explosion and expansion rate of the atomic bombings and the speed of information is the same. And this is a lasting explosion, far from an instant.
By 2050, the amount of data to reach 1 million Zetabit of horror. A Zetabit is a 1 trillion-g. This era is called the Zeta era, and after the era of Zeta, a lot more level information described in terms of what? English words. Many linguists and I talk about it, they are not the answer. With so much information, we don't even have a good mathematical algorithm to process data in real time. How to use the data, turning data into something of value? this has a lot of business opportunities.
Different business information is delivered using different media. Early copper, for cables with transmission and then entered the silicon age, caused by Silicon chips. I think the next age is the age of oxygen. In the near future, through our wireless network to transmit information will exceed the total amount through the cable network for the transmission of information.
Personal data is the future
Data there is a trend of the future: many of today's data are through the intercontinental submarine cable transmission, is the transmission between location. But much of the data will remain in local processing, or even a per-family units to deal with the amount of information may be greater than the total amount of data on the local. To expand one level, we will have a lot of data each day. In broadcast times, audience number is a is big of volume level, by broadcast Taiwan to hit; to has Internet times, appeared blog and socialization media, you became has a broadcast Taiwan, can has many by all, but you passed of information compared less, far than broadcast Taiwan; later appeared has micro-letter friends circle, passed to relative less of by all, but information of total very big. I think the future is everyone passes their information era.
Amazon's site has a node to control many viewers, called "cloud"; low level is to send some local stations, which we call "fog"; and the bottom of the grid, is every one of us, as the receiver. I predict, then data will be more intelligent devices in each transmission, not back to the transmitter, switch or "in the cloud". We formed a small LAN. By 2020, more than 2/3 of the transmission distance of no more than 1 km. Although, like WiFi, Bluetooth technology is not the level of telecommunications technology, is not very serious, very low profit margins, market is very small, many problems, but I think it is possible to subvert the future?
Involvement in the network's capacity is more important than ownership
Another disruptive technology is cloud computing. In a community of 500 people, the amount is 500 square; another 500 people groups is the amount of 500 sq. If the two groups to a network, you can generate 1000 squared magnitude of the amount of data, far more than the two 500-square. Traditional network expansion is very simple, is to connect these networks into a larger network. Expanding the growth of network size is multiply. So, there is a very large cloud, than you put it into many small networks are valued more. From the perspective of the Internet, the more people you provide each customer costs close to zero an infinite, you can basically offers a free service. With the development of cloud technologies, involvement in the network's ability to have ownership of, and more important than the actual. Since property rights are the basis of capitalism, now we subvert the ownership of capitalism is a very important thing.
All business data in business
No matter what you do, you do business is business data. You data about your customer, with your customers is equally important for you. Data transfer over the network, from one format into another format. Data should not be stored in its definition, it should be defined by its circulation.
Era of the past data, we use file, folder, the desktop, these things. After entering the Internet age, the data will appear on a Web page, links. We use the cloud today, label, data as a stream. For now, folders, Web pages, or something, it is not the most important data. All the things in the data stream, with information, news. Keywords used to be me, now is our key word; keywords are projects in the past, the key word now is data. We are in the first day of a new era of the Internet as a whole, at this moment the most important. Then we need to learn how to quantify your own, I have also been involved in the project, information to the data of our own.
We use a lot of equipment itself to quantification. I know some people will wear more than 40 sensors, constantly testing their own data. I had a bet with someone, any measurement data tools for as long as humans can, must be measured. Why do we track these data? there are health reasons, social reasons, improve the efficiency of the cause. There are a lot of very advanced measurement tools, for example, there is a tool to analyze compounds in the gas we breathe, breathe through the analysis to determine your blood. Apple watch and keep collecting your data, processed through the APP. By analyzing the data, we can see which days work best, what do we eat in, did what they could to improve efficiency. Such ways we can better understand ourselves, improving production efficiency.
Now just the early days of sharing
The hot issue right now is the ubiquity of cameras to monitor. But the Internet always want to monitor and collect data, it is very difficult to stop this trend. Every phone has a camera, which means that a total of 6 billion global video cameras. The rise of social media, let us keep our position.
I do with Spielberg movie minority report, the actor wanted to escape from the environment has been tracking, but he found that everywhere he goes, advertising into focused his ad on the screen. We are now talking about the scandal, the National Security Agency's Prism, we all know that their data is being collected is not safe. We can't stop being collected for these data, we should be thinking about is, how to how to collect the data model from which an institution to control, to observe each other between me and you. For example, United States police monitored with a sensor camera to the public, in turn, members of the public can also take this thing to monitor police for what we do.
Individual was positively correlated with transparency. If you hide yourself, not to share any data, your personalization is also zero. If you want to be a person of character, it is necessary to show the outside of your own data and get your message out.
We are also at the forefront of traditional and alternating time, many people said: I'm not going to share my medical data, financial data, not going to share my sex life. But these are just your point now. I think that people will share this data in the future, we're still in the early days of sharing.
Augmented reality, new user interface and Visual tracking
We all know Google glasses and now the wearable smart lenses can be posted directly on your cornea. Wearable device is more than glasses, it could turn into clothes. We use it to receive data, as well as in passing data through various friction and interaction with it. We made a wearable vest for the blind, with a camera, you can see the front, by vibration to tell the blind man where to go.
These are augmented reality, I learned this in college majors. Augmented reality you see virtual objects with the real world in some way, which is cool.
The new interface, I'm in the minority report shows. Tom Cruise is in operation when a computer is not typing like us, but rather was used to interact with a machine. Every part of our body should be able to operate a computer. If I had to do a science fiction movie, I'd never let the film leads to operate a computer with a keyboard, I would let him do some hand gestures, seems to be at work.
In addition to the Visual track. It keeps track of where your eyes, know what you're watching. By Visual tracking, we can also capture his emotions, using these technologies to track his eyes, went to see him in what mood changes, to change our content accordingly. The result is, when we look at the screen, in fact it is also looking at us. We can go to modify our work based on this feedback.
Speech technology is much more than Apple's SIRI technologies, such as translation. There is a real-time translation tool screen shot is Spain, and displayed into English. This is one of our last a human interacting with a vision, that apart from the front said that, he was a helmet, you take it over his head, to capture your ideas, you can operate a computer through your thoughts.
Attention where, where is the money
Areas of attention economy is a subversive, attention where, where is the money. Many people see every message, spent a lot of time in the mail, it's taking up our time. Someone said you read mail should get paid because you took the time. If read mail are to to money words, that read advertising is more to to money does? now of advertising put mode is money voted to advertising company, why not to directly put money spent in you of user Shang, let he see advertising on can got money does? such we on can see this people of concern degrees in where, then money to buy he of attention, let he see we of advertising. This will affect other people, influential people should make more money.
A new business model is that we should have the right to let yourself be media, on top of their ads to make money. Some blog below will be placed an ad, looks pretty cool, does not look like an advertisement, and bloggers can get the money back. People should be able to go through to create ads to make money for themselves. Directly involved in advertising, consumer advertising directly, and through your own social media into socialization of an advertisement. This revolutionized the advertising industry.
Remote image and video technology
Distance field of image is also a subversive, such as teleconferencing, telemedicine. Oculus is Facebook just acquired a virtual reality company, I tried their products, feels particularly good, is a full-immersion experience, is very real. Facebook has spent $ 1 billion to buy the company.
In addition to the various screens, including folding screens. The screens of the future, not just of the hard, we can even become book screen, can be folded inside the content variable. There is no screen display, such as holograms. Holographic technology is not perfect, but we may also be subversive. We're not reading people, but people who go to screen. Screen there are various kinds of logic.
3D printing gives us a great Subversion is that what you used to think that hardware and software will become in the future. 3D print what is actually a drawing, is able to change can transfer, modify, data form. Then this is the one we are talking about the variety of Internet devices, it is a chip inside, Americans have an expectation, using 3D printing technology to bring manufacturing back United States, but there is a saying, China is now the leader of 3D printing.
Artificial intelligence is wisdom that can be purchased
Apple SIRI is an artificial intelligence, you can dialog with it. But we saw most of the AI is not so cool, are running in the background. It can handle x-rays, address the issue of legal evidence, flight, and so on. Now advances in graphics processing chip increases learning ability of the machine, there are machines that can understand your photos, tell you what these pictures are about, and interpersonal interaction dialog with you, is still in the laboratory stage.
Artificial intelligence is that you can pay for a service. To entrepreneurial companies through artificial intelligence, artificial intelligence need to be applied to a specific area in order to enhance intelligence. Driverless car, in fact, is the wisdom of artificial intelligence to the car. It appears to affect traffic, impact business and driver's people express. But the real revolution is: these cars will become your new Office, you receive data with the car more than you sitting in an office building in received data.
Electronic money is a form of communication
Money is important, but money is a form of communication now. All areas of communication which are similar in nature, sharing, cooperation, for example, tracking, radio, described or identified with the nature of the Exchange. There is an encryption of a currency called coins, means that this communication is encrypted. Bitcoin is an encryption of the currencies, but not hidden money. Of electronic money transactions are the same as communication, is to track, in fact, is a form of communication. Bitcoin Subversion is a form of communication from real feelings, which exchanges the value of money. Network environment with Chinese characteristics
Equity raising of revolution
United States there are now 450 raised platforms, produce a number of highly successful projects, it has now become a very big business, a lot of money into this area. Many people use this Web site is not intended to raise financing, but with the things to do market research, to look at the business plan will be popular. Has recently been raising equity is recognized, it is a very big revolution.
If we pass through to 1980, told the people, after 30 years you have Wikipedia, there are today a wide variety of cool technology, nobody is going to believe. Looking ahead 20 years, today it is difficult to imagine. The only thing I know is, after 20 of the greatest products, hasn't been invented, and you, as an entrepreneur, you must go to invent these things! while high-tech companies like Google are now so powerful and successful, but I just want to say, now you are not late, and what's going on now is nothing at all.
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